Three of these were simple rigid boxboard designs, which enabled consumers to buy into the trilogy at a good price, for the more casual fans and gifters.įor the real collectors though, I created a deluxe and very limited box set. In addition to the individual full-screen and widescreen versions of the three films, the UK release included 4 different box sets. Just as we celebrate Star Wars: The Force Awakens passing an incredible $2 Billion at the worldwide box office, here's the third part of my nostalgic look back at the marketing of the original Star Wars Trilogy on VHS in the nineties.įollowing the groundbreaking 1994 UK campaign for the Star Wars Trilogy VHS, the worldwide release of 1995 was an even greater success, with global volumes of 27 million units… making it (then) the biggest live-action release of all-time.
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